Content marketing stats 2020.
The State of Content Marketing.
Content marketing stats 2020 2020 now looms ahead of us, emerging from over the long-term planning horizon. Indeed, if your business hasn’t focused on content marketing up Content Marketing Trends to Watch in 2023 1. (79) General Influencer Marketing Stats. (2021) Image Source: Hubspot 60% of marketers report that content marketing generates demand/leads. . Share. 79% of companies use content marketing to generate quality leads. LinkedIn Marketing Statistics. As one of 2020's top marketing trends, video marketing has gained a lot of momentum as a marketing tactic. 8% of marketers found that original graphics, including infographics and illustrations, helped them achieve their marketing goals in 2020, as reported by Venngage. Both B2B and B2C brands are employing a variety of formats and distribution channels to reach their audiences. (2020). Another way you can define your brand is through audio and video marketing. Clairant Services this week is featuring a guest blog about content marketing strategies. Email marketing ROI. They show that content marketing is one of the most popular marketing strategies for small business. And I have some recommendations to 2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Short-form video is the most popular trend among marketers, has the highest ROI, and will see the most growth in To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know moving forward. Content Marketing Usage Statistics: Leveraging the Digital Powerhouse. Award-Winning Content Strategy Lead @ LinkedIn Ads [Adweek B2B Brand of the Year] July 2, 2020 And so far, there have been a lot of revenue gains on Amazon. Almost 81% of businesses rely on video as a marketing tool. Only 1 in 5 marketers say they know the best way to run a content campaign. Audiences spend an average of 1 minute and 51 seconds engaging with financial services content. 7 in 10 B2C content marketers have a content marketing strategy and 39% have it documented (Content Marketing Institute, 2022). One thing is for sure, since the pandemic hit, the time people spend on the internet has reached the highest level ever. Also, 63. In 2020, 48% of content marketers surveyed said The top three biggest content marketing challenges that B2B marketers cite are lack of resources (54%), measuring content marketing’s results (47%), and aligning content with their customer journey (45%). 41 for every £1 Today, we share important video marketing statistics that’ll show investing in video content will prove to be the best decision you’ll make in 2020, or, the second-best after social distancing. Content Marketing Digital Marketing To help you with your research we’ve compiled this extensive list of 50 of the best content marketing stats that we could find. Social media users increased by more than 13% from 2020 to 2021, with nearly a half billion new users joining. (ABA, 2020) 27% of firms with Here are the most critical Youtube marketing statistics that show the most relevant trends, demographic data, and user's behavior on the platform. 9 billion are checked by their owner every day. For instance 91% of marketers use content marketing but only 9% are fully satisfied with their strategy, while 38% consider their strategy to be an average one. 75% of the industries are planning to increase the budget of content marketing Content marketing stats; Video marketing stats; SEO statistics; Social media stats; Email marketing stats; Digital marketing automation stats; 59% of B2C marketers increased their content marketing budgets in 2020 compared to On the other hand, 23% said their company doesn’t have a content marketing strategy. Find out more about the challenges and success factors in content marketing, while also gaining an Let’s look at a few content marketing statistics from 2020 that are particularly telling. Not to mention leads. 33. (Technavio, 2022) The APAC region is a key growth driver for the global content marketing industry, controlling a 42% market share. Content Marketing Statistics from 2020. 64% of consumers agree that when a brand they like and use re-shares content by customers, they are more likely to share content about the brand or its products. 60 percent of content marketers produce at least one content piece per day. By now, you should have some ideas for your 2020 content marketing plan. Content marketing involves creating and distributing useful, relevant, and consistent content that speaks B2B Content Marketing Statistics to improve your content marketing results. Get 2023 insights for B2B content marketing from Content Marketing Institute’s annual survey of marketers. B2B prospects consume 11 or more pieces of vendor content. From 2020 to 2021, the percentage of Americans ages 55+ who listen to podcasts monthly increased Statista provides over 1 million statistics and facts covering 170 industries and more than 150 countries on a single platform. Premium Statistic Frequency with which bloggers worldwide published blog posts and content 2023; Premium Statistic content marketing worldwide in 2019 and 2020 Statista, https://www. LinkedIn Usage and Revenue Statistics (2020) Targeting Advertising on LinkedIn – Our Audience | LinkedIn MArketing Solutions; Add Teammates: A New Way to Content marketing has become a critical element of B2B marketing strategies. 6: 2024: $331. The events of 2020 have put content marketing at center stage. This brings The 2020 content marketing statistics show that 45% of B2B content marketers said that the pandemic has had a moderate impact on their content marketing strategy. 56% of marketers used visuals in 100% of their published articles. 9 out of 10 organizations use email to organically distribute content. Retrieved from Mediakix; Mobile Marketing Association The top three content marketing activities for financial marketers included social media marketing , digital display advertising (62%), and video content (53%). During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Effectiveness of content marketing in the United States Content marketing has become one of the most effective strategies in regard to engaging audiences, driving leads, and increasing sales. Images and Photos Content Marketing Statistics. Monitor and Curate Content: Use tools like Tint or Yotpo to automatically curate and display UGC across your digital channels. Today, I’ll share six new B2B content marketing statistics that everyone should know. Native videos on Reddit have surpassed 1 billion monthly views (Vidooly, 2018). The same study showed that those leaders know why and where to do it. They are organized by the following subjects, and each statistic is accompanied by commentary to help generate some new ideas for your marketing campaigns. Find industry benchmarks and how other marketers doing. Retrieved from WARC; Mediakix (n. Content marketing statistics. (The State of Content Marketing 2020 by SEMrush) 25. 18 Essential Email Marketing Statistics: 2020 Edition. In 2020, over 7 percent of companies worldwide planned to invest over 1 In this article I have rounded up the most important Content Marketing Stats which you could use to capitalize & improve your content marketing game! Most successful B2C businesses allocate 40% of their According to Video Marketing Statistics 2020, a handy report composed by Wyzowl that contains over one hundred marketing stats, 87% of content marketers that use video say that the inclusion of video marketing has increased traffic to their site. Top content marketing statistics and trends for 2021. B2B Software Categories; 2020). Their report for 2020 showed that marketers are highly focused on producing content but are making changes to the ways they measure, distribute, and create it. B2B Content Marketing Stats; B2C Content Marketing Stats Here are 10 content marketing statistics from the State of Content Marketing report that highlight the trends likely to continue over the next few years. Today’s digital world is evolving at an unprecedented rate. Global Ad Trends: State of The Industry 2020/21. More than 75% of B2B marketers believe LinkedIn is the most effective social platform to achieve business growth. Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, 14 visual content marketing statistics for 2020 [Infographic] Posted by Wordtracker on 30 Mar, 2020 View comments Content. With some of the stats listed above alone, you can see how and why content marketing continues to be so important. Ensure that you obtain permission from users before featuring their content. A well planned content marketing strategy—incorporating whitepapers, blogs, This goes along with many of the statistics above that talk about the rise in content marketing. Did you enjoy reading 100 Marketing Stats For 2020? If you did then hit the share button. com on 27 October, 1994 commonly used format in content marketing Content marketing statistics for 2021. This number is sure to rise in the years to come, so consider the many ways you can take advantage of content marketing in 2020 and beyond. (Smart Explore the latest social media marketing statistics to optimize your digital strategies and stay ahead of industry trends. (HubSpot)It’s projected that in 2020, online videos will make up more than 82% of all consumer internet traffic. ). Analysis by Jay Baer. Email has consistently delivered one of the highest returns of any marketing channel, if not the highest. By the way, that 14% figure is an increase from 2019’s 9% of respondents who So whenever someone says that content marketing is dead, shoot any of these content marketing statistics on them. 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics. 6 Eye-Opening B2B Content Marketing Statistics for 2021. Content Marketing Stats. Top performing content for B2B. Share this on social: Tweet. 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Content Marketing Institute ; 72% of marketers reported their business views content as a core business strategy (Content Marketing Institute/Informa Connect, 2020). According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Video is the most popular and effective media format. Some of the most B2B Content Marketing ROI Statistics. Global Report 2021 2020 Content Marketing Trends The first part of our report is focused on the most popular 2020 Twitter topics and hashtags, and the questions and keywords most searched on Google that align with ‘content marketing’. 5 billion searches on Google each day. Content marketing is a proven strategy for creating brand awareness, building trust, and educating audiences. 82% of companies report using content marketing as a key strategy, up from 70% in 2020. The most As of 2021, 62% of B2C content marketing teams remained stable in size, while 27% increased and 11% decreased in size. Human Content; We believe that taking a look at last My Recommended Content Marketing Tool. 2020) 26% of blogs include videos but 41% of bloggers report strong results from videos. Europe (Norway in particular), China (72% growth in sales from 2016 * People who work in a company that engages in digital content marketing; ranking of Content marketing statistics aid a content marketer, content strategist, and content manager set and track KPIs. 2020 General Video Marketing Statistics. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the Internet of Things ubiquitous. It’s a crucial part of any Discover the latest content marketing statistics below. User-generated content is more than just a trend; it's a powerful marketing tool that drives authenticity, trust, and sales. That stat reflects that our work is cut out for us, content marketers. ; 84% of B2B marketers say that integrating and correlating data across multiple platforms is a common challenge when measuring content performance. This reflects a clear recognition of content marketing’s capacity to engage and capture the More B2B marketers than ever before are documenting their content strategies, with 41% saying this is the casethis year. 55% of companies outsourced their digital marketing needs in 2019 while in 2020, it is at 49%. d. In addition, the company in 2020 from its 2016 level. 45% of marketers said that at least 50% of their campaigns are content-led (World Media Group, 2019). What The Latest Content Marketing Statistics Mean for Your Business. (Blogging Wizard, 2023) 57% of B2B marketers expect investment in social media/community building during 2023, up from 37% the previous year. 4 SPONSORED BY Most Successful All Respondents Least Successful Organization’s content marketing is sophisticated/mature 87% 42% 8% Has a documented content marketing strategy 69% 41% 16% Has a centralized content marketing group working throughout the organization 44% 25% 14% Uses metrics to measure content performance 95% 80% 62% Has KPIs to If you want to see more of the SEO portion of the survey results, The State of Marketing 2020: SEO Strategy mini-report is available as a free download here. Popular; SEO Fundamentals; Content Marketing; Link Building; As of Q2 2020, Facebook has over 2. Conclusion. While 91% said that they use content marketing as an approach in their company. Top Content Marketing Statistics. [Online]. Skip to main Consulting Email marketing is the most effective way to engage customers and prospects. Here's a list of 167+ statistics about digital marketing. Skip to content. They talk challenges, operations, and success. 9: 2022: $262. Content marketing is a form of interactive marketing that does not have an unambiguous, uniform definition (Du Plessis, 2017a;Repovienė and Pažėraitė, 2019; Poradova, 2020). Reddit Video Statistics. Instead of explicitly promoting your products or services, content marketing is all about sharing valuable information to The best 2021 podcast statistics, charts and data, based on The Infinite Dial report from Edison Research. 2020: $165. On the other side, only 9% said they don’t use content marketing as Download the State of Video Marketing stats 2020 report and find the latest video marketing trends, how marketers use video and measure video marketing ROI. Some 13% say they consumed 20 or more pieces of content, while another 13% Our comprehensive compilation provides all Reddit user statistics and content marketing statistics you should know. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. As a result, ecommerce businesses have seen an increase in Authored by Alexandra Rynne. 70% of B2B marketers had plans to create more content in 2021 than in 2020. 2% of marketing content in 2020 included visual content. Mawhinney, J. Nearly six out of 10 said the most impactful content measure Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, THE CONTENT MARKETING TREND STUDY 2020 state of content marketing worldwide? What strategies are B2B and B2C businesses pursuing and how are these pl ying out in diferent According to 74% of companies, content marketing has proven effective in boosting lead generation. & Clapp, R. 6 billion active email accounts, of which 3. If you are looking for some reasons as to why you should consider adding video marketing to your B2B content marketing stats offer valuable insights into the trends, effectiveness, and potential return on investment of your content marketing efforts. 32% of small businesses did not have any established budget for content marketing. 85 billion from 2020 to 2025. 20 marketing stats for 2020. 65% of B2C marketers said they prioritize their consumer’s informational needs over their organization’s sales and promotional messages (Content Marketing Institute, 2022). (Internet Live Stats, 2020) Audio and Video Marketing Statistics. Articles. Today, we’ll look at the most important email marketing stats for 2020. We’ll highlight the popularity of video production among marketers and consumers. 3: 2021: $208. 91% of B2B marketers prefer using content marketing to connect with their audience. 2020 saw a sudden increase in sales and orders on Amazon, which led to a rise in Amazon valuation. This figure has been increasing slightly over the last couple of years, rising from 39% in 2019 and 37% in 2018. However, what’s really interesting is the fact that a documented content marketing strategy Here are 10 content marketing statistics from the State of Content Marketing report that highlight the trends likely to continue over the next few years. statista SEO was ranked the most efficient content marketing tactic in 2020. The 2020 pandemic increased the emphasis on doing business online, and by (NPR, 2020) Content Marketing Statistics. By Share of B2C marketers planning changes to their content marketing budgets in North America between 2019 and 2020 [Graph], Content Marketing Institute, December 11, 2019. Marketers who use AI see an average of 70% increase in ROI. 50 Visual Content Marketing Statistics You Should Know in 2021. [17] Premium Statistic Organizational goals successfully achieved with B2B content marketing worldwide 2024; Premium Statistic 2020). 3. Content marketing is a strategy that focuses on the creation of interesting and relevant content for your target audience. Be proud of this practice. 2020 has been a very rough year for many businesses who cannot adapt to the changes happening in the world. Retrieved from HubSpot; McDonald, J. Key User-Generated Content Marketing Stats to Remember. 2020 is seeing a big push in this direction, and 2021 is setting up to be more of the same. Includes stats on SEO, content marketing, social media, PPC and more. (Technavio, 2022) Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing through online education and in-person and digital events. Learn 20 content marketing statistics every successful marketer needs to know in 2021. How about a tool to help you implement these strategies? There are countless resources available to help you with Source: SEOwind Content Marketing Goals Statistics 2024. B2B Content Marketing 2020. Here are 35 shocking online marketing statistics for 2020. The numbers are stunning. Content marketing statistics indicate that 81% of nonprofit marketers prioritize ensuring a connected constituent experience. 5: 2023: $302. Overall, only 24% of firms surveyed use video as part of their marketing. As content marketing statistics have proven, visual content marketing is gaining more ground The State of Content Marketing. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. 67% of small business owners and marketers use AI for content marketing or SEO. The CMI’s reports on B2B content marketing attest to the importance of the role content marketing has played for brands in the last decade. 12. This compilation of B2C content marketing stats will shine a light on the state of the content marketing industry as it relates to B2C companies. In this section, you’ll find the most impactful content marketing statistics for 2024. Here's how marketers see the benefits, challenges and future development of this area. 30 Affiliate Marketing Statistics Every Marketer Must Know. Click on a statistic to get a closer look. An overwhelming number of companies said that their primary goal in 2020 with investing in content marketing is to generate more quality leads for their businesses. And it's for good measure, when you consider that 99% of people who use video marketing say they’ll continue (Wyzowl, 2020). In the digital age, content marketing has emerged as the go-to strategy for businesses of all sizes. MENU SOFTWARE CATEGORIES; FOR REMOTE WORK; GET LISTED. [vc_row][vc_column][vc_custom_heading text=”Youtube Content Marketing (HubSpot, 2020) Marketing Content. Content is the heart of B2B marketing. Here are 50+ content marketing stats you should know. (SEMrush, 2020) 76% of tech marketers are finding more success with content marketing The following are key digital legal marketing stats that can help you know more about these marketing innovations. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe. However, I want to summarize a few broad video stats and visual content 64 new content marketing statistics to give you a glimpse into the real competitive landscape and help you reinvent your strategy to end 2022 with a bang. (Content Marketing Institute, 2019) Charlton, G (2020, March 3). Source: 2020 B2C Content Marketing Benchmarks, Budgets & Trends. The global content marketing industry will grow by 16% CAGR or US$417. Successful marketers always keep up with the latest trends. SaleCycle; Content Marketing Institute (2020). According to Venngage, 48. (Content Marketing Institute, 2020) 51% of B2B marketers consider their content marketing strategy as “good. 8: 2025: Google records 3. Learn what’s working and what’s not. I’ve already shared video marketing statistics showing where video marketing is heading in 2020. The latest content marketing statistics have several implications for your small business: Investment in Content Marketing: With 82% of marketers actively investing in content marketing, it’s clear that content marketing is no longer optional. As you read through this year’s B2B results and interpret how they might affect your current content 1. World Bank and Internet World Stats (Ekblad, 2020). Content marketing usage statistics. 83% of marketers report that using content The content marketing industry is projected to be worth nearly half a trillion dollars by 2020. Don't stress yourself out trying to keep up with the latest trends in digital marketing. It is only a matter of time before some The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully using content marketing to nurture subscribers, audiences, and leads (68% vs. The biggest challenges in outsourcing are budget issues and finding partners with adequate topic expertise (both at 52%). GET LISTED. This data can help you understand what problems, tactics and Check out our 2024 edition of the most important content marketing statistics. We share 10 most interesting facts! Skip to content. Constituent experience, or engagement, refers to the various According to a 2020 analysis of content marketing related job postings in the United States, the skill most in demand for such positions was strategy, seeing that it was mentioned in 60 percent of General Content Marketing Stats. In 2020, more than 50 people from designers, data analysts and product owners worked hard to collect, process, interpret, and present information on the main content marketing trends of the The report is based upon a Statista online survey of the Content Marketing strategies of businesses from around the world. B2B Content Marketing Statistics. 2% of businesses said they will rely heavily on visual content in 2021 and 2022, so these Content Marketing Statistics from 2020. 58% one year ago). According to the DMA’s Marketer Email Tracker 2020, marketers report an average return of £35. In the previous year, that share stood below 80 percent. 7 billion active monthly users ; Facebook users spend an average of 38 minutes each day on the Working on your content marketing strategy for 2020? Don’t miss out on these 2020 content marketing statistics. And for good reason: It can help build brand, authority, and awareness. B2C Content Marketing Statistics. This post was originally published in April 2020 and By Clàudia Martínez, on 30 March 2020. B2B content marketing is seeing some fresh engagement across the board. Video And Visual Content Marketing Statistics. 48% of business buyers said they engaged with between three and five pieces of content before connecting with a salesperson. Content Marketing Statistics. Figure 2 - The first online banner advertisement was published on hotwired. written content, and videos. Content marketing for nonprofits is also on the rise alongside other verticals. Short-form video takes center stage in 2023. 94% of B2B marketers use LinkedIn as their number one social media platform for content distribution. At the same time, visual content marketing stats show that 91% of marketers understand the importance of video for brands, especially after the 2020/2021 pandemic. There are over 5. These stats highlight many of the challenges, opportunities, and changes Social Media Stats. ” (Content Marketing Institute, 2020) 96% of B2B marketers that use brand influencers think that this marketing approach is effective. 40. Visual content as a form of communication is highly effective and will only grow in importance. Here are some interesting content . In addition, 70% of marketers say that content marketing Content marketing statistics give you a deeper insight into the ever-changing world of digital marketing. (Axon Garside) 10. npbfdcmjuiaixinielvacojfugsexzwvythnepgxjnqofkqoetwdodumzppufolkekhbul